Playbook For Attracting, Managing, And Retaining The Gen Z Workforce

With labor shortages surfacing in nearly every industry, companies are increasingly turning to Gen Z workers who are entering the workforce to fill vacancies. In fact, it is projected that nearly entry-level positions in the country will be occupied by Gen Z workers by 2030.

As digital natives, Gen Z workers have the potential to bring unique skills and valuable perspectives to the organizations where they work. Having experienced significant challenges at a young age — including the Covid-19 pandemic and entering the workforce during a period of considerable uncertainty — Gen Z workers possess a distinctive combination of resilience and empathy that can greatly benefit the modern workplace. If organizations want to effectively engage Gen Z employees, though, they need to understand what motivates this generation on a deeper level. By understanding, investing in, and nurturing this population of employees, companies and their managers can help shape the next generation of leaders.

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