Your Business Is Dying Because You Just Suck at It (Seriously)

A fellow entrepreneur friend recently spoke some words of wisdom that made me recoil with shame. I was so embarrassed that I almost buried my secret and refrained from writing this article…but I figure I can’t be the only entrepreneur who’s ever dealt with this, so in case it helps someone else out there, I’m going to <a href="https://entrepreneurshandbook.co/9-confessions-from-a-failed-startup-ceo-1eba03df071f" rel="noopener" target="_blank">share my shameful confession</a>. Before I get into the confession bit, I’m going to paraphrase a few of the tenets this fellow founder spouted: <ul> <li>If you adopt ridiculously high standards (for yourself, your business, your product, your marketing, and everything in between), you’ll likely be supremely successful</li> <li>Those who love (or at least strongly like) what they’re doing (the journey) will always outshine those who are only in it for the end goal with respect to lasting success</li> <li>The person who can suffer through discomfort the longest will likely win in the long run</li> </ul> In retrospect, those statements are fairly commonsensical and likely along the lines of platitudes we’ve all heard (and agreed with) before. Nonetheless, if I honestly ask myself whether I approach every single one of my ventures with an affirmative nod toward all of those perspectives (along with a dozen other secrets to success), I have to say no. <a href="https://entrepreneurshandbook.co/the-surprising-reason-the-smartest-people-may-never-build-a-business-e2c5c9a91041" rel="noopener" target="_blank">One of the curses of knowledge</a> is that knowing what one “should” do — from a logical, “acing the multiple-choice quiz” point of view — can influence or override what a person wants and chooses to do. In turn, making the logical, or seemingly business-minded, “correct” decision can actually lead to unintentional sabotage that goes undetected (while wreaking havoc below the surface) for many months or years to come. <a href="https://entrepreneurshandbook.co/your-business-is-dying-because-you-just-suck-at-it-seriously-fa40677e8bee">Learn More</a>