A good cause doesn’t guarantee that everyone will use your product for the rest of their lives. It’s a spectrum of variables.
- Only a very small group of people think that your product is the exact solution for the problem that they might have and hence use.
- Some think your solution isn’t perfect yet, but they might use it in the future when their concerns are addressed.
- Some might not even have the problem that you are trying to address, but they want to cheer you up for the mission you are going after.
- Some even just want to see the change and witness the transformation without caring about the mission.
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There maybe 50 more assertions. But just one reason behind all those assertions. They want to be a part of a journey. Not some ordinary journey, only those few selective ones that they believe might need their help.