Copenhagen Fashion Week is a waterproof case that shows how in the world of marketing manifestos and branding strategies, it is more important to precisely define your field. In a few years, the Danish capital has gained the status of “the fifth fashionable city” and has shown how to hold cultural and economic power. SELESTA wants to tell you about the new vectors of Scandinavian fashion development in this post.
Over the past half-century, the industry in Denmark has gone from what could be called a host country for European fashion to a center of innovation and creativity in its own right. When asked here about the history of Danish fashion, though, the collective memory only gives out individual designer names, store names and companies.