Why do women wear makeup?
<p>One could say the answer is fairly simple, to look good. Why don’t men feel the need to do the same?</p>
<p>One school of thought from Dr. Khandis Blake is that wearing makeup is driven by social status-seeking behavior. Wearing makeup makes the woman more attractive which helps her navigate to a higher social status.</p>
<p>Historically women used hypergamy, a phenomenon where women find a partner who is economically superior to themselves. So when there is economic or gender inequality, they marry up, moving up the status ladder.</p>
<p>Being attractive helped this upward journey. Since the power dynamics were tilted toward men, the men did not have to look attractive, but they surely needed to have wealth to signal their status. This is why men tend to display their cars, expensive watches etc.</p>
<p><a href="https://sirabhinavjain.medium.com/why-do-women-wear-makeup-1bdbba3f1e70"><strong>Learn More</strong></a></p>