HOW VIRTUAL STORES ARE PERMANENTLY REVOLUTIONIZING E-COMMERCE

What do Lacoste, Laneige, L’Occitane, and Lululemon all share in common, aside from the obvious? They are all venturing into the metaverse with interactive virtual stores, creating unique digital experiences beyond replicating their physical counterparts. These virtual retail activations involve storytelling, immersive experiences, experimentation, and community building. <blockquote> This shift towards virtual worlds in retail is no longer just a passing trend; it has matured in response to growing demand and the involvement of major tech players like Meta and Apple. </blockquote> What was once a short-lived marketing buzz has evolved into a permanent e-commerce solution — the flagship virtual store, now integral to brand strategies. Immersive shopping stands out as a significant e-commerce trend shaping 2023. <a href="https://medium.com/liveplexmetaverseecosystem/how-virtual-stores-are-permanently-revolutionizing-e-commerce-ca96044919c1">Website</a>