Unveiling the experience wheel of true fortune
<p>Would you believe UX thought leader </p>
<p><a href="https://medium.com/u/b90ef6212176?source=post_page-----a18e29e83d13--------------------------------" rel="noopener" target="_blank">Jared M. Spool</a></p>
<p> once carried out an <a href="https://medium.com/user-interface-22/despicable-design-when-going-evil-is-the-perfect-technique-b0dba9aaa6cb" rel="noopener">unorthodox exercise</a> with the following questions:</p>
<blockquote>
<p>What would make this product evil?<br />
I want you to come up with ways we could make the design much worse.<br />
How would we make a truly horrible experience for the user?</p>
</blockquote>
<p>What followed was a series of activities that led the participants to map out the user's journey through hell. More importantly, it was an introspection made possible because any of us has been through such a scenario. Thus, in a way, it was an attempt to build empathy, but in a fun manner.</p>
<p>Whether it was a flight delay that led to an overnight stay at the airport hotel or the regretful mistake of spending on a product that you didn't want, we all went through not just a bad experience but a terrible one. Psychologists have coined the term <a href="https://www.nngroup.com/articles/negativity-bias-ux/" rel="noopener ugc nofollow" target="_blank">negativity bias </a>to show that humans pay more attention to or give more weight to negative experiences than positive ones.</p>
<p><img alt="We all went through not just a bad experience but a terrible one. Psychologists have coined the term negativity bias to show that humans pay more attention to or give more weight to negative experiences than positive ones." src="https://miro.medium.com/v2/resize:fit:630/1*9knEkvtseRK7TWWJw_UR8Q.png" style="height:394px; width:700px" /></p>
<p>We all went through not just a bad experience but a terrible one. Psychologists have coined the term negativity bias to show that humans pay more attention to or give more weight to negative experiences than positive ones.</p>
<h2>Wrestling with Doom Loops</h2>
<p>While an expert facilitator like Spool may guide the simulation to lead them into identifying neutral attributes, very often we fall into a vicious cycle. A common phrase in the business world known as "firefighting" comes to mind. This term doesn't refer to a heroic act to save someone from a natural or man-made disaster. Rather, firefighting in the business world is the practice of dealing with problems as they arise rather than planning strategically to avoid them. The compounding of these problems leads to bigger, more horrible problems, and the vicious cycle is complete when the team is perpetually fighting a growing fire.</p>
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