The Huge Underserved Market for Accessible Fashion

Disability fashion styling expert Stephanie Thomas <a href="https://www.youtube.com/watch?time_continue=1&v=B_P9pu8gytI" rel="noopener ugc nofollow" target="_blank">argues</a> that “you can’t design for people you can’t see, and you can’t see people you don’t value as consumers,” urging designers to reconsider their target markets. Contrary to common assumption, people living with disabilities are not a niche group. According to the<a href="https://www.who.int/disabilities/world_report/2011/report.pdf" rel="noopener ugc nofollow" target="_blank"> World Health Organization</a>, there are over 3.1 billion people living with disabilities worldwide, with a cumulative disposable income of $8 trillion. Designers need to look past common myths that customers living with disabilities simply can’t afford new products, or worse, that they have no interest in shopping like other customers. <a href="https://modus.medium.com/how-innovative-designers-are-creating-better-fashion-for-people-with-disabilities-48ce78ee1970">Website</a>