[Video] How demand generation for startups works. TravelPerk case
<p>Product marketing review on Factorial HR is <a href="https://www.linkedin.com/pulse/demand-generation-startups-how-does-work-factorial-case-tsumareva/" rel="noopener ugc nofollow" target="_blank">here</a> [the company of 1,000+ employees and $220M total funding amount develops software solutions that automate HR processes].</p>
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<p>I am introducing a series of ~7-min videos of mine — for those I picked several Barcelona-born startups — to show how product teams can get more out of demand generation.</p>
<p> This review is on <a href="https://www.linkedin.com/post/edit/7089215261773340672/#" rel="noopener ugc nofollow" target="_blank">TravelPerk</a>. This is a travel platform that provides travel and expense management services for business travelers. Total funding amount constitutes of $426.8M (according to Crunchbase).</p>
<p> Disclaimer: data I am sharing is publicly available. So I do not spread any confidential info here.</p>
<p><a href="https://medium.com/@irinatsumarava/video-how-demand-generation-for-startups-works-travelperk-case-eeaddbd8fe48"><strong>Website</strong></a></p>