How we created the illustration style for our traveller products

<p>At Booking.com we offer products for travellers and partners (i.e. those who provide accommodations and other travel experiences). When we started to work on the illustrations for our design system, we decided to focus on partners first. Their products have a smaller audience, so we thought it would be a good place to start — to establish the process and learn from it before we’d venture into crafting the style for a whole world of travellers. And that’s what we did — you can read about the process and the result in my previous article <a href="https://booking.design/building-a-new-illustration-style-for-our-partner-products-808c32e5e16c" rel="noopener ugc nofollow" target="_blank">“How we created the illustration style for our partner products”.</a></p> <h1>Why another style?</h1> <p>In 2020, we embarked a general transformation of our Design Language — the translation of our brand identity into a cohesive customer experience across our digital products. The goal was to establish common design foundations by defining all core ingredients of the Design Language — colour, typography, iconography, layout, photography, voice and tone, and illustrations. When working on the illustration ingredient, we didn’t want to be constrained by the style already defined for partners. We decided to start from the very beginning and find out what style would be the right fit for our travellers. And since we had already established the main steps of the style development process, we jumped straight into it.</p> <p><a href="https://booking.design/how-we-created-the-illustration-style-for-our-traveller-products-dedb892f795f"><strong>Click Here</strong></a></p>