An exploration of two approaches to establishing a market presence for a mobile game: self-publishing versus the involvement of traditional game publishers.
<h1><strong>OPTION 1: Self-publishing</strong></h1>
<p>To go for own publishing you need to have cash. If you don’t have you could try to find some external investors and pitch your game. Here are some possible investors:</p>
<ul>
<li><a href="https://londonvp.com/" rel="noopener ugc nofollow" target="_blank">London Venture Partner</a></li>
<li><a href="https://www.bitkraft.vc/" rel="noopener ugc nofollow" target="_blank">Bitkraft Venture</a></li>
<li><a href="http://www.level-up.com/" rel="noopener ugc nofollow" target="_blank">Level up</a></li>
<li><a href="https://d.docs.live.net/68517d9e2e931dc3/Documenten/tripledragon.co.uk" rel="noopener ugc nofollow" target="_blank">Triple Dragon</a></li>
<li><a href="https://www.playventures.vc/" rel="noopener ugc nofollow" target="_blank">Playventures</a></li>
</ul>
<p>They will be able to invest or lend you money in exchange for a percentage of your game revenues or your company. They receive many demands. So, be sure to show them a unique game concept with unique selling points together with a nice prototype. Ideally, a <a href="https://en.wikipedia.org/wiki/Vertical_slice" rel="noopener ugc nofollow" target="_blank"><strong>vertical slice</strong></a>. Some of them may, also want <strong>KPI</strong>’s before investing, especially for a mobile game where they may request the <strong>soft launch</strong> results.</p>
<p><strong>How do you publish a mobile game?</strong></p>
<p>To successfully publish a game you should have know-how and try different technics as:</p>
<p>- Being featured by Apple, Google Play …</p>
<p>- Using social networks to share information on your game in facebook, twitter, <a href="https://www.indiedb.com/" rel="noopener ugc nofollow" target="_blank">Indiedb</a></p>
<p>- Using ad networks as <a href="https://www.tapjoy.com/" rel="noopener ugc nofollow" target="_blank">Tapjoy</a>, <a href="https://www.adcolony.com/" rel="noopener ugc nofollow" target="_blank">AdColony</a>, <a href="https://unity.com/solutions/unity-ads" rel="noopener ugc nofollow" target="_blank">Unity ads</a>, <a href="https://www.mopub.com/en" rel="noopener ugc nofollow" target="_blank">mopub</a>, etc.</p>
<p>- Doing cross promotion with existing games</p>
<p><a href="https://nicmazy.medium.com/an-exploration-of-two-approaches-to-establishing-a-market-presence-for-a-mobile-game-da02ccbb547e"><strong>Click Here</strong></a></p>