The battle that is men, cosmetics, and toxic masculinity
<p>What do you envision when told to visualize a skincare commercial? Could it be an individual tossing bubbly water onto their face in front of a mirror and flashing a grin? Was that individual man or woman identifying?</p>
<p>The marketing for skincare itself is huge, but the marketing for men’s skincare specifically is minimal. This could possibly be due to society’s gender norms identify women as the main consumers of makeup and skincare, although in the past few years men’s <a href="https://www.glamour.com/story/men-skincare-survey" rel="noopener ugc nofollow" target="_blank">skincare</a> and makeup use has become more widely accepted. While this may not seem like a large issue, the lack of cosmetic marketing geared towards men is evidence of toxic masculinity in skincare and makeup in today’s society.</p>
<p><a href="https://medium.com/exist-freely/the-battle-that-is-men-cosmetics-and-toxic-masculinity-c44db73c0e79"><strong>Click Here</strong></a></p>