The battle that is men, cosmetics, and toxic masculinity

<p>What do you envision when told to visualize a skincare commercial? Could it be an individual tossing bubbly water onto their face in front of a mirror and flashing a grin? Was that individual man or woman identifying?</p> <p>The marketing for skincare itself is huge, but the marketing for men&rsquo;s skincare specifically is minimal. This could possibly be due to society&rsquo;s gender norms identify women as the main consumers of makeup and skincare, although in the past few years men&rsquo;s&nbsp;<a href="https://www.glamour.com/story/men-skincare-survey" rel="noopener ugc nofollow" target="_blank">skincare</a>&nbsp;and makeup use has become more widely accepted. While this may not seem like a large issue, the lack of cosmetic marketing geared towards men is evidence of toxic masculinity in skincare and makeup in today&rsquo;s society.</p> <p><a href="https://medium.com/exist-freely/the-battle-that-is-men-cosmetics-and-toxic-masculinity-c44db73c0e79"><strong>Click Here</strong></a></p>