VTubers appointed Tokyo Tourism Ambassador

In an era where influencers wield increasing influence, the Japanese government has forged a collaboration with VTubers to promote culture and tourism. On February 13, Hololive VTubers Mori Calliope, Gawr Gura, and Sakura Miko were formally appointed as Tokyo Tourism Ambassadors. Their mission extends beyond entertainment, with a responsibility to “revitalize local communities through tourism by increasing the number of visitors to the city.” To showcase the allure of Tokyo globally, the Tokyo Metropolitan Government has unveiled the “Tokyo Tourism Ambassador” initiative. Tokyo Governor Yuriko Koike envisions leveraging social media posts and event attendance by the ambassadors to disseminate Tokyo’s charm, ultimately boosting tourist numbers post-pandemic. <a href="https://medium.com/@myc209/vtubers-appointed-tokyo-tourism-ambassador-b3675eea9990">Website</a>