Tommy Hilfiger — The Rise and Fall and Rise Again

<p>In 1984, Mohan Murjani, an Indian textile entrepreneur, contacted Hilfiger to design a line of clothing. Murjani wanted to refresh the preppy look associated with Ralph Lauren and market it to a broader consumer base. And this is how Hilfiger launched his first collection that featured button-down shirts, chinos, and other classic preppy styles.</p> <p>Armed with creative advertising ideas and solid pricing strategies, Hilfiger rose from the ranks of an unknown designer to a top selling one in a short amount of time. The ad that was displayed on a billboard in Times Square compared Tommy Hilfiger to Calvin Klein, Ralph Lauren, and Perry Ellis. It was a risky move but it definitely paid off.</p> <p><a href="https://startupsapience.medium.com/tommy-hilfiger-the-rise-and-fall-and-rise-again-29cc0bde232e"><strong>Read More</strong></a></p>