The Top CX Tools & Trends of 2023
<p>In the fast-paced and saturated digital business landscape of 2023, customer experience (CX) is more a critical factor to success than ever before.</p>
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<p>It’s become evidently clear that consumers make their own decisions online, and are the drivers of industry changes and expectations, and beyond this, are not willing to wait for companies to catch up with this revelation.</p>
<p><em>Immersive CX</em> is an industry buzzword new to the scene in 2023. It redefines CX as omnichannel communication with companies that is made up of natural, fluid interactions. Propelled by both economic uncertainty and the advent of AI making waves in the corporate world, people want <em>real</em> customers service, beyond getting answers and solutions to the questions they seek and problems they have.</p>
<p>With significant developments in data over the years, consumers know to expect that <em>you know them</em>. From everything to their contact details to their purchase or usage history with your product or service. Essentially, your customer knows exactly what good CX looks like, and expect nothing less.</p>
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