The Carrot and The Stick
<p>You’ve probably seen the old carrot on a stick metaphor, perhaps in an illustration or a cartoon, or referred to in conversation. You know, there’s a guy on a horse, and he’s holding a stick with a carrot dangling from the end, on a string. He’s holding it in front of the horse, who, in trying to get the carrot, keeps moving forward. That’s how the rider gets the horse to move forward.</p>
<p>You might not know that “Carrot on a stick” is a malapropism. It’s not quite true to the original idiom. There wasn’t just this one apparatus involving a stick, a string, and a carrot. There were two things: a carrot in front, and a stick behind. These related to two separate things, reward and punishment, to motivate a desired behaviour. The carrot is the reward, the thing that draws the horse forward. The stick, I’m sad to say, is a tool of corporeal punishment if the horse stops.</p>
<p>Like it or not, we are all motivated by carrots and sticks. We prefer to be driven toward a reward, not running away from punishment, but a even just quick look into things will show that we need both. This is true in all of life, and no less in the creative process.</p>
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