The Smartest Way to Write Content That Gets You Noticed
<p>The highest level of creator is deriving dopamine from discomfort.</p>
<p>If you can reprogramme pain and discomfort as growth, as evidence, you’ll go on a growth trajectory like no other.</p>
<p>You’re ability to lean in. To become clinical. To reflect with no bias and no agenda. That is your calling card if you want to write content that earns you money.</p>
<p>Here’s how you do it.</p>
<h1>Feel the pain of the work</h1>
<p>Meaningful work is not the absence of pain. Meaningful work is the act of enduring pain because the work is worthy. Pain exists in every endeavour, you must choose which endeavour is worthy.</p>
<p>The next level is the realisation that the pain is the source of worthiness. Without the endurance of the pain, the pursuit would feel empty. In that, the pure existence of the pain made the win.</p>
<p>In a sense, the pain is the pleasure.</p>
<p>Most people avoid this. They see low views, negative comments, no sign of growth and think they are doing something wrong. Instead, this is a selection period.</p>
<p>If you want to make content that makes you money, you must endure the selection period. You must stay when others give up. This may last months even years, but in that time you learn to adore the work.</p>
<h1>Qualitative and quantitative research</h1>
<p>Words and numbers are critical. If you want to know if you’re going down the right path, you need to listen to your readers. Ask yourself, what is it that they like, what is it that they don’t like.</p>
<p>Sometimes it can be hard to sit in the face of the feedback. Sometimes it stings. But that’s because you associate a negative emotion with bad feedback. It doesn’t have to be that way.</p>
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