Ever wish you could stick at something for a long period of time?
Maybe you wanna start a new diet, but each time you do, you’re back to your old ways in a week or two when the initial inspiration wears off…
… Or maybe you watch a motivational video and vow to change your ways, but nothing happens.
It’s not entirely your fault.
Motivation is one of the most misunderstood topics on the planet.
Most people believe it’s this thing that comes from nowhere and stays with you forever.
TLDR: That’s not how it works.
Motivation is merely a reason to act.
The only way to maintain it is to create it daily.
If your reason for taking action doesn't compel you enough, you won’t be motivated.
The trick to building long-term motivation is to give yourself a worthwhile reason to take regular action.
Simon Sinek calls it your “Why.”
Without a good enough why, you’ll remain in a cycle of stop-starts.