The Retail Investor Report: They’re not leaving, so what’s next?

Individual investors continue to actively participate in the markets, increasingly diversifying their portfolios with new approaches to research and discovery. In 2020, a wave of retail investors entered the stock market. During the next two years, approximately 30 million new brokerage accounts were opened in the U.S.¹ By 2021, retail investors comprised 25% of total equities trading volume, nearly double the percentage reported a decade prior.² And they’ve stuck around. In February 2023, retail investors across platforms set a new all-time high for weekly inflows, with $1.5 billion dollars pouring into the market in a single week.³ Participation in the public markets remains high; and, more significantly, it is evolving. Public’s latest <a href="https://public.com/research/2023-retail-investor-report" rel="noopener ugc nofollow" target="_blank">Retail Investing Report</a> dives into what’s new and what’s next. Below is a summary of the findings. <a href="https://public.com/research/2023-retail-investor-report" rel="noopener ugc nofollow" target="_blank">Read the full report →</a> <h2>Retail investors are diversifying across asset classes and strategies</h2> Investors continue diversifying across asset classes, with megatrends and cultural moments sparking the discovery of new investment strategies and opportunities. Increased adoption of fixed-income strategies in 2023 balanced out growth plays that tracked trending technologies and companies. <a href="https://medium.com/the-public-blog/the-retail-investor-report-theyre-not-leaving-so-what-s-next-48ac7de2d59a">Read More</a>