The Most Powerful & Least Understood Growth Tactic: Payment Processing
<p>Convincing someone to pay you money is hard.</p>
<p>There are thousands if not tens of thousands, of companies, products, and consultants who will sell you something that claims to help you make more money.</p>
<p>‍Some of these products/methods might work, some only in certain scenarios, and some are snake oil. It’s tough to tell which is which without experience.</p>
<p>‍From my experience, the easiest way to make more money as a business is to find the people already trying to pay you and make it easier for them.‍</p>
<p>For 99% of subscription companies, the place to start is getting better at payment processing.‍</p>
<h1>A Quick Primer</h1>
<p>Payment processing is everything that happens after someone has entered their payment info on your checkout page and clicked submit.</p>
<p>‍A surprising number of companies lose 10%+ of their monthly revenue due to payment issues.</p>
<p>‍To understand how to improve your payment processing, it helps to orient yourself in this world. The major players are:</p>
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