The Marketing Secret Silicon Valley Tech Giants Haven’t Dominated Yet
<p>Two words. Sonic branding.</p>
<p>If you’re thinking “what’s sonic branding?”, you’re not alone. If you have a business and you’re thinking “who cares” the answer is — you should.</p>
<p>Sonic branding is the integration of custom branded sound into a brands’ marketing strategy.</p>
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<p>Sonic branding is the difference between “meh” and “wow” advertising.</p>
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<p>Silicon Valley is known for their ground breaking technical discoveries and enhancements. Some like Apple, <a href="https://jeanna-isham.medium.com/how-intel-makes-us-buy-their-processor-chip-e7fc12cd822" rel="noopener">Intel</a>, and Netflix have even defined themselves through their one of a kind sounds.</p>
<p>But other than a very select few, not all of them have fully embraced branded sound in marketing.</p>
<h1>Sonic Branding in Silicon Valley</h1>
<p>Intel arguably started with what some consider the first official sonic logo (although I don’t think they even called it that at first). They made us “need” an Intel Pentium Processor Chip in our computers. How? By repeating their iconic 5 note mnemonic, or sonic logo.</p>
<p>Apple followed suit with an “accident” of sorts. Jim Reeks, Apple’s Senior Software Architect back in the 80’s and 90’s, snuck in the <a href="https://www.cnbc.com/2018/03/24/jim-reekes-the-apple-sound-designer-who-created-sosumi.html" rel="noopener ugc nofollow" target="_blank">boot up sound</a> most of us grew up with as a last minute replacement to the existing tri-tone sound. He saw it as a “don’t ask, apologize later” opportunity. That sound lasted decades.</p>
<p><a href="https://entrepreneurshandbook.co/marketing-secrets-silicon-valley-tech-giants-havent-dominated-yet-9e804cad969a"><strong>Read More</strong></a></p>