Shein is the best thing that happened to the sustainability movement

I don’t know how you feel about <a href="https://us.shein.com/" rel="noopener ugc nofollow" target="_blank">Shein</a>, the ultra-fast fashion company that has become ultra-successful with Gen Z, but I think this brand could be the best thing that happened to the sustainability movement. This may sound a bit counterintuitive. After all, Shein is anything but sustainable. The online retailer offers customers fast fashion on steroids, with a massive number of cheap garments <a href="https://stories.publiceye.ch/en/shein/" rel="noopener ugc nofollow" target="_blank">made in many cases from cheap fabric, without assuring proper working conditions</a>. Just to give an idea of the number of new styles Shein offers, <a href="https://www.wired.com/story/fast-cheap-out-of-control-inside-rise-of-shein/" rel="noopener ugc nofollow" target="_blank">Prof. Sheng Lu</a> found that “in a recent 12-month period, the Gap listed roughly 12,000 different items on its website, H&M had about 25,000, and Zara had some 35,000. Shein, in that period, had 1.3 million.” <a href="https://razgo.medium.com/shein-is-the-best-thing-that-happened-to-the-sustainability-movement-554ee5ef06d1">Click Here</a>