Sudden skincare boom, GenZ’s evolving beauty trends.

<p>The landscape is vastly different now, where teenagers are making content about niacinamide, serums, and white cast. This change interests me immensely; suddenly ayurvedic remedies are making a comeback in expensive packaging targeting consumers who are yet to cross their mid-twenties.</p> <p>I have immense respect for my generation for making beauty accessible, we are a digitally aware generation, and the idea of beauty is slowly changing from something unattainable and singular to something that can have varied expressions, forms, and shapes. This is a very welcome change, being afflicted by body shaming and comments on my skin color since childhood, I am a BIG advocate for this change.</p> <p><a href="https://medium.com/@ruchihendre18/sudden-skincare-boom-genzs-evolving-beauty-trends-9951ead19fac"><strong>Read More</strong></a></p>