How to reduce subscription churn: a case study of Grind coffee
<p>I love coffee. I drink one in the morning with our little Nespresso machine and one decaf shot in the afternoon.</p>
<p>However, I was shocked when I learned that <a href="https://grind.co.uk/blogs/features/coffee-pods-from-the-future" rel="noopener ugc nofollow" target="_blank"><strong>29,000 </strong></a><strong>single-use coffee pods end up in landfill every single minute. </strong>Every. Minute.</p>
<p>That’s ~14,000 whilst you read those two sentences.</p>
<p>So, that’s what led me to <a href="https://grind.co.uk/" rel="noopener ugc nofollow" target="_blank">Grind coffee</a>. Their London-based pod subscription sends me 3 types of pods each fortnight and (once you’ve used them) the pods will <a href="https://grind.co.uk/blogs/features/coffee-pods-from-the-future" rel="noopener ugc nofollow" target="_blank">fully decompose within 180 days (26 weeks) </a>in your back garden.</p>
<p><a href="https://medium.com/user-experience-design-1/how-to-reduce-subscription-churn-a-case-study-of-grind-coffee-9fc9a664ae1f"><strong>Read More</strong></a></p>