<p>Canva is on a mission to beautify our digital landscapes. By dismantling traditional design barriers, they’re empowering the everyday creator to produce visuals that are both stunning and effective. It’s design democratized for the modern age.</p>
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<p>Founded in 2012 by Melanie Perkins and Cliff Obrecht in Perth, Australia, Canva had a humble beginning. It started as an idea in a college dorm room and evolved into a worldwide vision for the everyday designer.</p>
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<p>Canva’s model works by offering a free and easy-to-use platform that drives immediate value for the user. By providing drag-and-drop tools and easy-to-edit templates, Canva encourages users to explore and eventually upgrade — driving organic growth and fostering virality.</p>
<h1>Canva’s Growth Trajectory</h1>
<p>Since launching, Canva has raised over $400 million in funding, reached decacorn status in 2021, and continues expanding the product’s capabilities through acquisitions and innovation. Canva is now one of the top graphic design tools worldwide, with users in over 190 countries.</p>
<p><a href="https://medium.com/@tahneeperry/the-ai-behind-canvas-marketing-strategy-and-growth-755cd4addd2d"><strong>Website</strong></a></p>