How Starbucks Built a Company One Cup at a Time

<p>These are my notes from Howard Schultz&rsquo; &ldquo;Pour Your Heart into It.&rdquo;</p> <p>It&rsquo;s a wonderful book by a fantastic leader who always acted with the best intentions for the company and the customer.</p> <p>If you are interested in Starbucks or how to build a consumer company, I highly recommend this book.</p> <h2><a href="https://www.amazon.com/Pour-Your-Heart-Into-Starbucks/dp/0786883561?source=post_page-----aaaa1c6a056d--------------------------------" rel="noopener ugc nofollow" target="_blank">Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time</a></h2> <h3><a href="https://www.amazon.com/Pour-Your-Heart-Into-Starbucks/dp/0786883561?source=post_page-----aaaa1c6a056d--------------------------------" rel="noopener ugc nofollow" target="_blank">Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time [Schultz, Howard] on Amazon.com. *FREE*&hellip;</a></h3> <p><a href="https://www.amazon.com/Pour-Your-Heart-Into-Starbucks/dp/0786883561?source=post_page-----aaaa1c6a056d--------------------------------" rel="noopener ugc nofollow" target="_blank">www.amazon.com</a></p> <h1>Prologue</h1> <p>Care more than others think wise.</p> <p>Risk more than others think safe.</p> <p>Dream more than others think practical.</p> <p>Expect more than others think possible.</p> <p>A company can provide long-term value for shareholders without sacrificing its core belief in treating its employees with respect and dignity.</p> <p>It&rsquo;s not a zero-sum game. Treating employees benevolently shouldn&rsquo;t be viewed as an added cost that cuts into profits, but as a powerful energizer that can grow the enterprise into something far greater than one leader could envision.</p> <p>Most people can achieve their dreams and beyond if they have the determination to keep trying.</p> <p><a href="https://medium.com/twosapp/how-starbucks-built-a-company-one-cup-at-a-time-aaaa1c6a056d"><strong>Read More</strong></a></p>