FC Barcelona has set a new standard in sports marketing with the launch of their official Discord server.
<p>Within 24 hours, <a href="https://discord.com/invite/fcbarcelonaofficial" rel="noopener ugc nofollow" target="_blank">the channel</a> attracted a staggering 30,000 members and now boasts over 50,000. This bold move showcases FC Barcelona’s commitment to engaging with its fan base while highlighting the growing influence of platforms like Discord in the sports community.</p>
<p>Traditionally associated with gaming communities, Discord has gained popularity among diverse interest groups, including sports enthusiasts. FC Barcelona is the second international football club to leverage Discord’s potential, opening up exciting opportunities for enhanced fan interaction and creating a truly immersive experience for supporters worldwide.</p>
<p><a href="https://medium.com/@ramaili017/great-use-of-new-media-to-drive-fan-connection-and-engagement-25ef31e818f"><strong>Read More</strong></a></p>