What was Sony cooking in the early 2000s?
<p>‘Different place, different time’ was the primary tagline <a href="https://www.linkedin.com/feed/?trk=homepage-basic_sign-in-submit#" rel="noopener ugc nofollow" target="_blank">Eric Helias</a> and <a href="https://www.linkedin.com/feed/?trk=homepage-basic_sign-in-submit#" rel="noopener ugc nofollow" target="_blank">TBWA\Worldwide</a> came up with. And they weren’t wrong. There’s no chance these kind of ads would be released today.</p>
<p>Just from a glance, you can tell what era this came from.</p>
<p>It’s giving Fight Club, The Matrix and Snatch.</p>
<p>People were donning vests and bleached denim in an attempt to re-live The Fast and the Furious. Only thing missing was a suped-up Nissan Skyline.</p>
<p>But why did PlayStation take this approach? Was it effective? And why did they never repeat a similar campaign for their future console releases?</p>
<p><a href="https://lewis-houghton.medium.com/what-was-sony-cooking-in-the-early-2000s-fee0c30a4ba6"><strong>Website</strong></a></p>