Skipping Discovery Will Kill Your Deals

<p>It&rsquo;s no secret by now that your sales process needs to be a defined set of steps that bring a prospect from infancy to a mature and productive client.</p> <p>Where it gets nuanced is knowing how to guide the prospect through your sales process toward an economic outcome.</p> <p><em>The best sales professionals do this instinctively</em></p> <p>In this post, I&rsquo;ll discuss how to position discovery questions to make prospects feel the pain in their current business and run toward your solution faster.</p> <p><a href="https://medium.com/write-a-catalyst/skipping-discovery-will-kill-your-deals-4e9963cee07e"><strong>Website</strong></a></p>