Less for More: The Shrinkflation Shadow Looming Over Your Makeup Bag
<h1>Unmasking Shrinkflation in the Beauty Industry</h1>
<p>The beauty industry, with its constant drive for innovation and relevance, is particularly susceptible to shrinkflation. Brands are constantly in a race to outshine each other, introducing new trends and products. This high-stakes competition, coupled with the pressure to maintain profits, leads many companies to subtly reduce product sizes while keeping prices static or increasing them. Despite the beauty and cosmetics industry’s booming value, projected to reach a staggering $571 billion by 2023, consumers are getting less product for their money.</p>
<p>For further insights and current trends in skincare and makeup, consider exploring these detailed comparisons and guides:</p>
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