The problems with screens
<p>In 2009, LG Electronics had a marketing game plan. One of its phones sold three years before catapulted the company to new record sales, and it aims to ride on that wave with a new model. The phone in question? <a href="https://www.gsmarena.com/lg_bl40_new_chocolate-2916.php" rel="noopener ugc nofollow" target="_blank">New Chocolate</a> (or its less fancy model number BL40). Whether they had the foresight to see the phone will not remain new is beyond me. But sure, it’s proof of an attempt to distinguish it from the original iteration of the Chocolate.</p>
<p>Promotions for the phone were done with great fanfare, featuring K-pop stars such as Girls’ Generation and f(x) in advertising campaigns. They had the ladies singing, dancing, and modelling the phone with flare and finesse. All of this was filmed into music <a href="https://www.youtube.com/watch?v=TymzHQSasng&ab_channel=Gil" rel="noopener ugc nofollow" target="_blank">video</a>s that have an aspect ratio of 21:4. That is, uncoincidentally, also the dimension of the screen size featured on the New Chocolate.</p>
<p>However, watching these music videos on a computer screen or on any other phone presented challenges. The awkward width-height combination caused screens other than the New Chocolate to not fully occupy the viewing area, leaving viewers to watch the video on these devices with black borders in full-screen mode.</p>
<p><a href="https://uxdesign.cc/the-problems-with-screens-add07a11b87e"><strong>Read More</strong></a></p>