The problems with screens

<p>In 2009, LG Electronics had a marketing game plan. One of its phones sold three years before catapulted the company to new record sales, and it aims to ride on that wave with a new model. The phone in question?&nbsp;<a href="https://www.gsmarena.com/lg_bl40_new_chocolate-2916.php" rel="noopener ugc nofollow" target="_blank">New Chocolate</a>&nbsp;(or its less fancy model number BL40). Whether they had the foresight to see the phone will not remain new is beyond me. But sure, it&rsquo;s proof of an attempt to distinguish it from the original iteration of the Chocolate.</p> <p>Promotions for the phone were done with great fanfare, featuring K-pop stars such as Girls&rsquo; Generation and f(x) in advertising campaigns. They had the ladies singing, dancing, and modelling the phone with flare and finesse. All of this was filmed into music&nbsp;<a href="https://www.youtube.com/watch?v=TymzHQSasng&amp;ab_channel=Gil" rel="noopener ugc nofollow" target="_blank">video</a>s that have an aspect ratio of 21:4. That is, uncoincidentally, also the dimension of the screen size featured on the New Chocolate.</p> <p>However, watching these music videos on a computer screen or on any other phone presented challenges. The awkward width-height combination caused screens other than the New Chocolate to not fully occupy the viewing area, leaving viewers to watch the video on these devices with black borders in full-screen mode.</p> <p><a href="https://uxdesign.cc/the-problems-with-screens-add07a11b87e"><strong>Read More</strong></a></p>