Scaling Klaviyo Engineering in 2018
<p>2018 was a <a href="https://www.klaviyo.com/blog/black-friday-cyber-monday-2018-results" rel="noopener ugc nofollow" target="_blank">record setting year</a> for Klaviyo and also a year of intense growth for Klaviyo engineering as we scaled our product and our teams to new heights. On the product side, we were excited to increase our pace of shipping compelling new features and innovations. These include everything from launching brand new offerings such as our <a href="https://www.klaviyo.com/blog/new-klaviyo-popup-builder" rel="noopener ugc nofollow" target="_blank">form builder</a>, a best in class way to easily embed personalizable forms on customers’ sites, to innovative enhancements such as <a href="https://www.klaviyo.com/blog/personalize-your-marketing-with-location-based-segments" rel="noopener ugc nofollow" target="_blank">supporting geolocation</a> as a first-class citizen within our offerings. Additionally, we released powerful overhauls of key features including an elegant and powerful visual interface for our <a href="https://www.klaviyo.com/blog/feature-flow-branching" rel="noopener ugc nofollow" target="_blank">flow builder</a> enabling marketers to tap into their data flows and manage sophisticated branching logic as well as <a href="https://www.klaviyo.com/blog/customizable-dashboards" rel="noopener ugc nofollow" target="_blank">customizable analytics dashboards</a> to enable customers to drill into all aspects of their business.</p>
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