How Empathy, Ethnography and Design Thinking can Reshape Healthcare

I first read about empathy and cultural understanding in an article discussing anthropological fieldwork. It was a rather controversial article by Clifford Geertz, which explored ethnography — the study of humans in their natural and lived environment. It caught my attention that a focus of study existed where researchers observed individual people to discern each person’s reality. Through careful observation, ethnographers can study the intricacies of human social behavior, but more than that, they can achieve a better understanding of what motivates that behavior. <a href="https://medium.com/book-bites/how-empathy-ethnography-and-design-thinking-can-reshape-healthcare-1df3605847fd">Website</a>