What A Brown Hand Says About Ethnic Representations Online

<blockquote> Why was the choice an important one, and why did it matter to the people of color who saw it? The simple answer is that they rarely see something like that. These people saw the image and immediately noticed how unusual it was. They were appreciative of being represented in a world where American media has the <a href="http://www.huffingtonpost.com/2014/07/10/hollywood-whitewashing_n_5515919.html" rel="noopener ugc nofollow" target="_blank">bad habit</a> of portraying white people as the default, and everyone else as deviations from the norm. </blockquote> The article in its entirety was an insightful piece of writing about what it is like to be a designer who is also black, brown, deep natural tan, red or any kind of yellow. To be an artist is to draw your world, and to be an artist in a corporation, or within the first world corporate complex, is to design a white world that only exists in the minds of a few folks, but is visually affirmed from babyhood to the grave. This isn’t necessarily so in the Caribbean. Our marketing, advertising and commercial design is geared towards our multi-ethnic background and that’s it. The racism though is seen in the way goods and services are presented to us online. And while the greater bulk of the corporate Caribbean is yet to figure out how to tap into the internet in a truly meaningful way, Caribbean consumers are spending a chunk of their money online. This isn’t twenty years ago I’m talking about, I’m talking about our currently ubiquitous online world in which we surf, sign up for, shop at and buy goods and services via mechanisms that are almost without fail represented to us with so-called white models. <a href="https://medium.com/sunhead-magazine/what-a-brown-hand-says-about-ethnic-representations-online-3f297e591cf3">Click Here</a>