Brooks Introduces US Recommerce Program for Footwear — Retail Bum
<p>Brooks Running has launched a recommerce program in the United States to resell gently used footwear.</p>
<p>The “ReStart” initiative aims to help Brooks Running meet its sustainability objectives, which are largely focused on prolonging the lifespan of products. In addition to this, the program aims to generate revenue for future initiatives and projects.</p>
<p>The ReStart program has been launched in collaboration with resale solutions provider Trove, whose proprietary Recommerce Operating System today supports resale programs of numerous retailers, including <a href="https://retailbum.com/2022/sustainability/allbirds-partners-with-trove-for-resale-initiative/" rel="noopener ugc nofollow" target="_blank">Allbirds</a> and <a href="https://retailbum.com/2021/sustainability/lululemon-dives-into-second-hand-market-with-trove/" rel="noopener ugc nofollow" target="_blank">Lululemon</a>, and helps them deliver a seamless shopping experience to their customers.</p>
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