Why Recipe Bloggers Make You Scroll so Far to Read the Recipe
<p>t’s a struggle as old as the internet itself. You Google a simple recipe and you get, at best, a fluffy description, and at worst, a lengthy narrative. You scroll until your finger falls off, and then, finally, you find an actual recipe. To anyone who previously looked up recipes in actual books, this is an egregious violation of the sacred Dewey decimal system.</p>
<p>Looks tasty, but I’m gonna need a LOT more backstory.</p>
<p>This is even true of very short recipes. Take the BLT, for example. This sandwich has most of the instructions in the name. But if you google “<a href="https://www.throughherlookingglass.com/blt-sandwich/" rel="noopener ugc nofollow" target="_blank">BLT recipe</a>” you find stuff like:</p>
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