Re-Think Your Next Re-Org

When was the last time you went through a company re-org? Re-orgs seem to be happening more and more regularly, especially with large organizations, and the excuses for them are often tenuous. Within the startup world, there’s buzz that Elon Musk’s mass layoffs at Twitter are providing cover for many other tech companies to implement their own reorganizations. In non-tech enterprises, merely the fear of recession is all that was needed. Companies not hitting their targets or attempting to achieve some type of transformation, such as cultural, digital, or agile, are all potential reasons for reorganizing portions of the company. Whatever the reason, the method is often NOT geared towards achieving the desired outcomes. The reality is that the re-org of today tends to be short-term, band-aid solutions that focus on cost-cutting and “efficiency” versus asking the more serious question: “what structure will facilitate and incentivize the behavior we need?” The best-laid ambitions give way to a slash and burn approach where muscle is cut instead of fat, and ends up breeding a skeptical workforce that becomes more disenfranchised. <a href="https://brantcooper.medium.com/re-think-your-next-re-org-d521c968b991">Learn More</a>