<p><em>Disclaimer: As the title mentions, this is a rant!! Content might appear to be unorganised, random or even self-contradictory, but are my opinions. You’ve been warned.</em></p>
<p><em>I mean no offence to all the solutions & tech companies mentioned in this article (not completely true). I have utmost respect for what they’ve built & achieved (completely true, I promise)</em></p>
<p><em>For the purpose of this rant, </em><a href="https://james-camerons-avatar.fandom.com/wiki/Unobtanium" rel="noopener ugc nofollow" target="_blank"><em>unobtanium</em></a><em> is the all elusive business value and return on investment.</em></p>
<p><img alt="" src="https://miro.medium.com/v2/resize:fit:700/1*
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<p>Photo by Nsey Benajah on Unsplash</p>
<p><em>Note: This is part of </em><a href="https://medium.com/@ashokgr/my-rants-on-data-a-series-c5b22b22ed8" rel="noopener"><em>My rants on Data Series</em></a></p>
<p>After my previous <a href="https://medium.com/@ashokgr/my-rants-on-data-data-on-cloud-6459628c2b66" rel="noopener">Data on Cloud</a> rant which looked more like a tirade, I decided to calm down a bit and look at the topic more objectively & dispassionately. I thought long & hard on how to optimistically view the Data on Cloud solutions and arrived at — Why do customers pay for these solutions & how do they use it?</p>
<p><a href="https://medium.com/@ashokgr/my-rants-on-data-data-on-cloud-part-2-64e9fcfff352"><strong>Learn More</strong></a></p>