Disclaimer: As the title mentions, this is a rant!! Content might appear to be unorganised, random or even self-contradictory, but are my opinions. You’ve been warned.
I mean no offence to all the solutions & tech companies mentioned in this article (not completely true). I have utmost respect for what they’ve built & achieved (completely true, I promise)
For the purpose of this rant, unobtanium is the all elusive business value and return on investment.

Photo by Nsey Benajah on Unsplash
Note: This is part of My rants on Data Series
After my previous Data on Cloud rant which looked more like a tirade, I decided to calm down a bit and look at the topic more objectively & dispassionately. I thought long & hard on how to optimistically view the Data on Cloud solutions and arrived at — Why do customers pay for these solutions & how do they use it?