Old Money. Ralph Lauren, sells the good old classic.

Neither does Parsons. Not Central Martins. No sketches, or any relatives in the fashion industry. Ralph Lauren built his brand on his savvy sense of taste. Elegant. Sophisticated, and now more than ever timeless. Polo is one of the marketing cases that serves as an example for everyone who wants to build an empire. He did. From the Bronx, New York, Ralph Lauren started in fashion as a tie salesman at Brooks Brothers. At the end of the 60s, fashion was slim, tighter and thinner ties. And he wanted to dare, a fan of cinema, he was inspired by stars like Frank Sinatra. At the age of 28, he started his first line of handmade ties, later convincing his boss, manufacturers Beau Brummell. Wider ties inspired by cinema in the 30s and 40s. This is how Polo was born. An entire universe that represented the American Way of Life perfectly. Sport, ambition and luxury. <a href="https://medium.com/@grasiellyvenancio/old-money-ralph-lauren-sells-the-good-old-classic-4b939aa2956a">Click Here</a>