Will Pricing Controls Cut the Cord on Pharma’s DTC Ads? The Answer Isn’t Black and White
<p>It’s unlikely that pricing controls will completely kill off DTC advertising. Pharma will likely adapt, finding ways to be more efficient and message-conscious. The future of DTC might be leaner, smarter, and more focused on providing genuine value to consumers.</p>
<p>Ultimately, the success of DTC in a new pricing environment will depend on pharmaceutical companies finding the right balance between promoting their products and navigating the increasingly complex ethical landscape of healthcare marketing.</p>
<p><a href="https://richardameyer.medium.com/will-pricing-controls-cut-the-cord-on-pharmas-dtc-ads-the-answer-isn-t-black-and-white-0659dc6b0621"><strong>Read More</strong></a></p>