The Power of Placebo To Boost High Performance and Self-Belief

<p>&ldquo;Want another beer Brian?&rdquo; My buddy Adam said. &ldquo;Sure! I&rsquo;ve already had three, but why not,&rdquo; Brian said, grinning with contentment as we rested on the couches. We were in our early 20s, lounging and getting ready to go out to the bars that night.</p> <p>Adam walked by, with a devious smile on his face, and returned from the kitchen with another beer, handing it to Adam.</p> <p>I looked on, trying to contain my smile. Brian started talking about the incredible buzz he had, and began acting loopy. He commented that he thought he shouldn&rsquo;t drive at all that night.</p> <p><a href="https://medium.com/illumination-curated/channeling-the-placebo-effect-to-improve-self-belief-and-performance-483b62b44a9b"><strong>Visit Now</strong></a></p>
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