The Power of Placebo To Boost High Performance and Self-Belief
<p>“Want another beer Brian?” My buddy Adam said. “Sure! I’ve already had three, but why not,” Brian said, grinning with contentment as we rested on the couches. We were in our early 20s, lounging and getting ready to go out to the bars that night.</p>
<p>Adam walked by, with a devious smile on his face, and returned from the kitchen with another beer, handing it to Adam.</p>
<p>I looked on, trying to contain my smile. Brian started talking about the incredible buzz he had, and began acting loopy. He commented that he thought he shouldn’t drive at all that night.</p>
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