Positions of Authority
<p>Being unfamiliar with Indian business etiquette, Wilkerson omitted to consider other dynamics that were at play. For example, it is customary in India to address persons of “higher” station — by age, position in the organizational hierarchy, and those in a customer/client relationship — as Sir or Madam.</p>
<p>I have noticed this etiquette even in corporate or business interactions where there is no status differential. My Indian publisher refers to the editor not just by her first or last name, but with “Madam” or “Ma’am” tacked on as in “Maya Madam.” It is a matter of not presuming familiarity or casualness in a business relationship.</p>
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