Three pillars of free-to-play monetization
<p>Hi. My name is Sergiy Galyonkin, and for the past twelve years, I have worked on free-to-play games, including most recently at Epic Games, where I spent eight years helping the company launch and monetize Fortnite: Save the World and then transition it to a free-to-play Fortnite: Battle Royale. I was part of the original publishing and monetization teams, working with incredibly talented people to develop the rotating cosmetics store and the modern battle pass.</p>
<p>This article describes my way of thinking about monetization. It is not a guide to monetizing your free-to-play game, but this approach is helpful when analyzing other products and developing a strategy for a title.</p>
<p>This is the model I’ve used since working at Wargaming (even before Epic Games) — so depending on how you look at it, it’s either outdated or has stood the test of time.</p>
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