Most philanthropy websites miss these five opportunities
<p>Naturally, many foundations want to articulate how their program-related work is unique. However, the desire to be differentiated can’t come at the expense of clarity. If the website uses terminology that doesn’t align with accepted terms in the field, professional peers, grant seekers, or prospective employees may not be able to understand how their work might intersect with the foundation’s.</p>
<p>To easily get a sense if your website has this problem, talk to a few of the foundation’s recent hires and ask them how well they understood the foundation’s work before they started compared to a few months later. In many respects, they are ideal people to interview because they are interested in the foundation’s work and can share their observations as both insiders and outsiders.</p>
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