Igniting the Philanthropic Spark: Engaging Young Professionals
<p>When I was in my early 30s, I became the youngest Cleveland Sight Center Board member. As a new addition to the Development Committee, I noticed a concerning trend — our donor demographics skewed much older population, with very few younger professionals donating or volunteering. This problem raised an important question — should we write off younger folks as unable to donate much or make engaging them a priority?</p>
<p>To make things worse, we faced a dilemma that other more “glamorous” nonprofits like the art museum and orchestra were starting to attract young professionals, too. They offered hip events and low-cost memberships to build awareness and engagement. We were concerned these “sexier” causes would monopolize the mindshare and wallets of younger demographics.</p>
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