Navigating the Pharmaverse: How Medical Affairs Can Map the Omnichannel Galaxy
<p>The pharmaceutical industry is no longer a solitary planet orbiting around academic conferences and clinician consultations. Instead, it’s an expanding universe buzzing with information, where healthcare professionals (HCPs) and patients navigate a constellation of digital and traditional channels to find the knowledge they need. In this galactic landscape, Medical Affairs (MA) faces a critical mission: charting an omnichannel course to ensure their scientific messages reach the right stars, at the right time, with the right impact.</p>
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