How ‘The North Face’ Got Its Name

Fifty years ago, Doug Tompkins founded The North Face to supply explorers with gear that could help them tackle more difficult objectives than ever before. But one question that comes up regularly is where the name ‘The North Face’ came from. If you read the FAQ on thenorthface.com, you will find this answer: “In the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most formidable route to climb. Our founders thought this name reflected our mission and dedication to the extreme.” <a href="https://medium.com/the-north-face/how-the-north-face-got-its-name-8281934a4520">Website</a>