Bringing Dark Mode to our News Apps

The New York Times recently rolled out the long-awaited dark mode functionality for iOS and Android news apps. For years, the case for dark mode was well-supported by both our business goals and user requests. Launching dark mode would help us achieve our long-term vision of producing a high-quality product that is valuable and worth paying for. Furthermore, our research found that dark mode was identified as a “must-have” feature for both subscribers and non-subscribers, many of whom had been requesting the feature with our Customer Care team. We knew that as a content-forward app, having accessible ways of viewing New York Times journalism was important, and we wanted to consider the high standards of our brand when implementing this feature. <a href="https://open.nytimes.com/bringing-dark-mode-to-our-news-apps-409266136ed4">Click Here</a>