Why “the Why” of Restaurants has Become Important for New Yorkers

As New Yorkers continue to wave their restaurant reservations around like status symbols (just as much as they flaunt their chunky shoes, chunky sunglasses, and chunky jewelry), the choices of restaurants they are choosing to dine at are ever becoming a mode of expression just as much as the crowd, clothes, or career one chooses to be in. A reservation at places like the Polo Bar, Dame, or Bonnies, made known by subtly dropping weekend plans at work or posting on social media, can actually carry some sort of social currency. But as Gen Xers and Millennials (who make up most of the luxury-goods market) make way for Gen Z to hop on the restaurant scene, things might begin to get interesting for reservations. Gen Z is motivated by the pursuit of purpose and their chosen core values. So as this generation becomes the next wave of restaurant patrons, not only will restaurants have to step up their perception and reputation but also be clear in their “why”. <a href="https://medium.com/@tillmanritchey1/why-the-why-of-restaurants-has-become-important-for-new-yorkers-4f1fbb99d65b">Learn More</a>