Is your new associate going to succeed?
<p>So often I see real estate firms relaxing their standards, sometimes accepting candidates who aren’t really up to scratch, sometimes even sold to them by manipulative recruiters!</p>
<p>Sometimes they will recruit and train newbies to the industry. And that’s not a bad thing, particularly if you have the desire and resources to be able to onboard, educate, mentor, train and coach them. Many of the happiest, most successful, and profitable agents I know, here and abroad, have great mentoring and coaching early in their careers to thank.</p>
<p>As the norm is to employ associates on base salaries, instead of the debit-credit system that was once the standard, the most significant cost to agencies is salaries, and the primary destroyer of profits is underperforming agents and associates.</p>
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